A Better Way to Buy Containers. A Better Product to Sell.
Far East Importing has made some major changes this year, and we think you’re going to like what we’ve done.
We started by making the entire container-buying process easier.
Our revised Far East price list has been completely redesigned into a cleaner, more user-friendly, sortable spreadsheet. You can quickly sort and search by brand, category and product, with product images and video links right at your fingertips.
We’ve also included carton weights, UPC codes and other important product information to help you manage your POS system, prepare BOLs and handle transportation and warehouse logistics.
The idea is simple: give you the information you need without making you hunt for it.
A Website Built Specifically for Container Customers
Far East now has a dedicated website specifically for our container program.
Instead of searching through different catalogs, spreadsheets and websites, you can see the products available through Far East in one place.
We’ve also added tools specifically designed for importers, including our landed-cost calculator, so you can better understand what a product is actually costing you after freight and other expenses.
We’re trying to take some of the headaches out of direct importing and make buying containers simpler, faster and more transparent.
And Now There’s RX Pyro.
One of the biggest additions to the Far East program is our new exclusive brand:
RX PYRO.
RX Pyro recently came off an extremely successful launch at the National Fireworks Convention in Fort Wayne, Indiana. The feedback was overwhelmingly positive, and we had customers ready to place orders on the spot.
There’s a reason for that.
RX Pyro is built around a fun concept: Prescription Pyrotechnics.
The product names, artwork and packaging all play off the RX and medical theme, giving the entire line an identity customers can immediately recognize.
But RX Pyro wasn’t designed just to look good.
It was designed to MERCHANDISE.
Packaging Designed to Sell the Product for You
Put RX Pyro on a shelf next to traditional fireworks packaging and you’re going to notice the difference.
The line has a unique, coordinated, high-end appearance that was intentionally designed to stand out when products are stacked and merchandised together.
And then we asked ourselves:
What questions does a consumer normally ask a salesperson about a firework?
What does it do?
How many shots?
How long does it last?
What effects does it have?
Can I watch a video?
We designed the packaging so the answers are already there.
RX Pyro packaging features:
- QR codes on customer-facing sides for quick access to product videos.
- UPC codes on both sides so employees aren’t spinning boxes around at checkout looking for a barcode.
- Shot counts clearly displayed.
- Approximate duration information.
- Effect descriptions.
- Performance information customers can actually understand.
There should be very little a customer can ask about an RX Pyro item that isn’t already answered on the package.
That means less explaining for your employees, faster decisions for your customers and faster movement through the checkout line.
The package helps sell the product before your salesperson ever says a word.
RX Pyro Is ONLY Available Through the Far East Container Program
This is an important part of the RX Pyro strategy.
RX Pyro is available exclusively through the Far East Importing container program.
Far East and its affiliated companies will NOT be selling RX Pyro through their retail operations or wholesale operations.
Why does that matter?
Because we want our container customers to have an opportunity to build their own distribution with the brand.
We’re not going to sell you RX Pyro on a container and then turn around and compete against you by offering the same products through our own wholesale or retail channels.
For container buyers who also distribute to other retailers, that creates an opportunity.
As RX Pyro gains recognition, you have the ability to develop the brand within your own market, establish wholesale customers and potentially build additional distribution around a product line that isn’t simultaneously being pushed into your territory through Far East-affiliated retail and wholesale operations.
We want our container customers to have the opportunity to make money with RX Pyro—not compete with us for the same sale.
Now Let’s Talk About the Container.
Great packaging and performance are only part of the equation. The numbers still have to work.
RX Pyro is competitively priced, but there is another potential advantage that becomes especially important when you’re buying by the container.
Through our special product approvals, qualifying RX Pyro items do not require the same tube-spacing configuration found in many comparable products.
That can make a significant difference in cube utilization.
Depending on the product mix, you could potentially fit up to 200 additional cases on a container.
Think about what that does to your landed cost.
You’re already paying to move that container from China to your warehouse. If you can put substantially more sellable product inside the same container, you’re spreading that freight expense across more cases.
More cases per container.
Lower freight cost per case.
More product available to sell.
Better potential margin.
That’s real money.
Cutting Edge Is Getting a Fresh Look, Too
We’re not only introducing something new. We’re also investing in one of the strongest and best-selling brands already available through the Far East program:
Cutting Edge Fireworks.
Based directly on customer feedback, the Cutting Edge line is receiving a significant refresh.
That includes updated, more relevant product artwork and labels, along with additional improvements designed to modernize the line while maintaining the products and value that have made Cutting Edge a proven seller.
The goal isn’t to change Cutting Edge just for the sake of changing it.
It’s to listen to what our customers have been telling us and make an already successful product line even easier to merchandise, easier to sell and more relevant to today’s consumer.
Between the introduction of RX Pyro and the continued investment in Cutting Edge, Far East is focused on giving container customers a product mix that combines new opportunities with proven sellers.
Why Far East + RX Pyro?
Far East Importing isn’t simply asking you to buy another fireworks brand.
We’re working to give you a better container-buying program from beginning to end.
A cleaner and more useful price list.
Product images and videos at your fingertips.
UPC and carton information to help your POS, warehouse and transportation teams.
A dedicated container website.
Tools to help calculate landed costs.
Competitive pricing.
A refreshed Cutting Edge line based on customer feedback.
RX Pyro packaging designed specifically for retail merchandising.
Products designed to maximize container utilization.
And an exclusive brand available only to Far East container customers—with the opportunity for those customers to develop their own distribution.
RX Pyro was designed to look different, merchandise differently and sell differently.
And Far East Importing is building a container program designed to make doing business easier and give our customers more opportunities to make money.
If you’re already bringing in containers—or you’re considering bringing in your first one—we’d like the opportunity to show you the numbers.
Give us your current product mix and let Far East Importing show you what your next container could look like with RX Pyro and the newly refreshed Cutting Edge line on it.
